IN-SHAPE FIGHTS CANCER
Fight Cancer is an annual campaign by In-Shape Health Clubs. This campaign started in October 2016 and has had great success every year. the goal of the campaign logo was for it to be versatile year-to-year and to have a strong impact. It reads as the campaign title FIGHT CANCER and as the statement I CAN FIGHT CANCER. The base color year-to-year is In-Shape's main brand color and the accent can be any color complimentary to the navy blue. These colors and any other accents are used throughout all monthly print and digital assets.